This four-step procedure will help you define a name for your nail salon. In this example, I have chosen names that exemplify beauty as well as trends. Here is each step I used to define these business names.
1) Think about ideas of names
Thinking about words that could represent your business or brand is essential – it’s the word that comes to people’s minds when they think of your Nail Salon Business Plans. I decided to use words like “Classic,” and “Stuffed” to show something beautiful and fashionable but also classic and stylish.
2) Preselect your ideas
Once you’ve established your list of potential names, analyze your ideas. Remove names that seem difficult to remember, spell or say aloud. Keep only the names that can become a brand that sounds good that stands out, and that communicate the values of your brand, product, and service to your target audience.
Here’s a quick little list you can submit your ideas to help narrow your list of names:
- Does the name convey a relevant meaning?
- Does the name avoid overused words and clichés?
3) Get feedback
You should now have a list of 3-6 excellent names for your nail salon, and you can start asking for feedback from potential clients and people who work in the industry (your target audience). Avoid feedback from family and friends; they will surely praise you for your ideas and are not your customers.
Ask many questions such as:
How would you spell it?
Along with the feedback from your customers, you may also ask yourself if the name is relevant. And does it represent your business the way you envision it?
4) Check availability
It would be wonderful to have at this point at least three names for your nail salon on your list, in case some are already taken. You can do a quick online business name search to confirm if your name is available in your country and check if the name is also available for Trademark and Domain Name Registration.
Competitor name analysis
To help you think of potential business names, look at the names of three successful nail salons. List why and how they chose this name and why it works for them.
Five tips for defining a name for your nail salon
At the same time, the ideal company name should be simple, striking, and convey meaning.
Here are five things to consider when coming up with a business name:
1. Perform a competitive analysis
Carrying out a competitive analysis as a starting point will save you a lot of time in the future. Knowing which names to avoid and understanding why and how their business names have worked will help you form your names. When studying the competition, consider these points:
What company or product values do they convey in their name? How does it work?
Is there a trend in what these companies are called? You have to avoid sounding like “just another one of these businesses”.
2. Focus on the name OF your business, not a description.
Most companies fall into the trap of literally describing their name, using overused terms. A better-performing company name should convey your company and product values to the customer on a more detailed level. Try to make your business name have a story. Take the example of a real company called “Beauty Stack”.
A business name denotes a beauty store that stacks up the elements and is also classic and eye-catching without actually under-selling their products or services.
3. How to create a memorable name
Creating a strong business name is the first step in getting into customers’ minds and is easier said than done. Your name should appeal to the customer and make them think about your product rather than the competition. Here are some tips for creating a name that stands out:
Use rhythmic pronunciation or alliteration
Try to appeal to a word that wouldn’t be punchy out of context (The Golden File: out of context, File means official document. But in this context, it refers to the instrument used to smooth and readjust nails) Keep it short and simple.
4. Try to buy a business name that can become a brand
Company names that can become brands are names that don’t make sense but are easy to read and pronounce. These word structures are generally short, attractive, and easy to pronounce and remember. For example, here are the names of Nail Salons that can become brands:
- Aurora Nails
- Nautical Nails
5. Avoid combining words to create only a unique name.
Other mistake business owners usually make creating the wrong word combinations when they realize their ideal name is already taken. For example, if it was planned to use the name Prim and Polished, you later found out that the name was already taken. Start over from the beginning and use the above steps to generate a new name instead of just choosing something like P and P that wouldn’t do your business justice.
You realize that these ideas are a step backward since they are not catchy, easy to pronounce, or striking. In this kind of situation, we suggest that you start the process from scratch and try the tips mentioned before.
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